10 Types of Videos Every Small Business Should Create in 2025

10 Video Ideas That Can Help Small Businesses Grow in 2026

Video content has become one of the most powerful tools for growth, visibility, and customer engagement. In 2026, small businesses need more than just a social media presence—they need strong, strategic video content that connects with audiences and builds trust. If you want to stand out, attract customers, and build a memorable brand, video should be at the core of your marketing strategy.

Whether you’re just starting or already building an online presence, these videos for small business growth will help you communicate your message clearly and effectively. Below are the top types of business videos every small brand should create this year.

1. Brand Introduction Video

A brand intro video helps customers understand who you are and what makes your business unique. This is often the first impression, so it should be simple, warm, and clear.

Why it works:

1. Builds immediate trust

2. Humanizes your brand

3. Helps customers connect emotionally

2. Product or Service Demo Videos

Customers want to see what you offer in action. A product demo—whether for food, beauty, tech, coaching, or services—makes it easier for customers to understand value.

Benefits include:

1. Reducing customer confusion

2. Increasing conversions

3. Making decision-making easier

3. Customer Testimonial Videos

In 2026, real customer experiences matter more than polished ads. Testimonial videos show authentic reactions and real results.

Why testimonials convert:

1. They build strong trust

2. They highlight real-life results

3. They provide social proof

4. Behind-the-Scenes (BTS) Videos

People love to see how things are made, how teams work, and what happens behind the curtain. BTS videos make your business feel personal and relatable.

Use BTS videos to show:

1. Your work process

2. How products are created

3. Your team interacting

4. Your company culture

5. Educational or How-To Videos

Teaching your audience something useful is a powerful value-based marketing strategy. Educational content positions you as an expert.

Examples:

1. A bakery sharing baking tips

2. A fitness coach explaining posture techniques

3. A salon demonstrating hair care routines

6. Short Social Media Reels

Short-form content continues to dominate Instagram, YouTube Shorts, and TikTok. These quick, catchy videos help you increase reach and visibility.

What works best:

1. Quick tips

2. Before–after transformations

3. Short demos

4. FAQ-style videos

7. FAQ or Problem-Solving Videos

Customers often hesitate because of unanswered questions. FAQ videos remove doubts and address pain points clearly.

Examples include:

1. Pricing explanations

2. Product usage tips

3. Shipping or process details

8. Seasonal or Offer Announcement Videos

Businesses run offers, sales, and festive promotions. Videos help you create urgency and excitement.

Use announcement videos for:

1. Festival discounts

2. New product launches

3. Limited-time offers

4. Holiday campaigns

9. Storytelling Videos

Storytelling builds emotional connection. Share who you are, what you stand for, and why your brand matters.

Examples of storytelling videos:

1. Why you started the business

2. What inspires your brand

3. Customer transformation stories

10. UGC-Style Videos

UGC (User-Generated Content) continues to grow fast in 2026. Even small businesses can create UGC-style clips with creators or customers.

This type of content feels:

1. Natural

2. Relatable

3. Authentic

4. High-converting

Why Video Marketing Matters for Small Businesses in 2026

Video marketing for small businesses is no longer optional. It helps you:

1. Build trust faster

2. Increase social media reach

3. Improve website conversions

4. Showcase products clearly

5. Build emotional connection

6. Stand out against competitors

With shorter attention spans, video is the fastest and most effective communication tool.

Small Business Video Content Ideas You Can Start Today

If you’re unsure where to begin, try these simple ideas:

1. A quick intro video about your story

2. A 30-second product demo

3. A customer review video

4. A timelapse of your work process

5. A short reel highlighting benefits

6. A step-by-step tutorial

7. A UGC-style creator video

8. A “day in the life” of your business

You don’t need expensive equipment—a smartphone is enough to create strong content.

Conclusion

In 2026, small businesses that use video effectively will grow faster, build stronger trust, and attract more customers. These types of business videos—from demos to testimonials to UGC—help customers understand your brand and connect emotionally.

Whether you want to build awareness, boost sales, or create a loyal community, video is the most powerful tool you can use. By using these 10 essential video types, you can stand out, grow consistently, and build a brand people truly trust.