Tag Archives: brand recall Connected TV (CTV) advertising

Why 87% of Brands Prioritize TV Commercial Video Production Services for Measurable ROI

At The Next Frame, we’ve seen this evolution firsthand. Video is no longer a “vanity metric” tool; it is a high-precision instrument for measurable ROI. As we navigate this year, the brands winning the market are those that have moved beyond basic social clips to embrace a sophisticated video...