Choosing a tv commercial production company is one of the most significant financial and brand-equity decisions a CMO will make this year. With 87% of brands now pivoting toward high-end video as their primary ROI engine, the stakes have never been higher. However, at The Next Frame, we’ve seen...
As the founder of The Next Frame, I have spent years in the trenches of the media industry, watching the digital landscape evolve from a “buy-and-post” environment to a highly complex, data-driven battlefield. In 2026, the biggest challenge facing any scaling business isn’t just getting their name out there;...
Choosing between an in-house team and a commercial video production company comes down to ROI vs. Overhead. While internal teams are great for daily social agility, they carry high fixed costs and risk creative stagnation. Our experience says For high-impact “Hero” campaigns and specialized vertical video for brands, outsourcing...