December 18, 2025

5 Mistakes to Avoid When Hiring a TV Commercial Production Company

Choosing a tv commercial production company is one of the most significant financial and brand-equity decisions a CMO will make this year. With 87% of brands now pivoting toward high-end video as their primary ROI engine, the stakes have never been higher. However, at The Next Frame, we’ve seen...

December 8, 2025

Maximizing Ad Spend: 2026 Guide to Commercial Video Production Services

As the founder of The Next Frame, I have spent years in the trenches of the media industry, watching the digital landscape evolve from a “buy-and-post” environment to a highly complex, data-driven battlefield. In 2026, the biggest challenge facing any scaling business isn’t just getting their name out there;...

December 8, 2025

Agency vs. In-House: Finding the Right Commercial Video Production Company for Your Campaign

Choosing between an in-house team and a commercial video production company comes down to ROI vs. Overhead. While internal teams are great for daily social agility, they carry high fixed costs and risk creative stagnation. Our experience says For high-impact “Hero” campaigns and specialized vertical video for brands, outsourcing...

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